The Information Marketing Association assembled the best in class faculty for this step-by-step manual for creating a million dollar business quickly.

Dan Kennedy

Dan is widely acknowledged as the leader in developing the modern information marketing industry. Certainly more people have gone from zero to multimillion-dollar info-businesses under his guidance than by any other means or mentor, and virtually every significant breakthrough in this industry in the last decade has come from Dan and his clients, including the now common continuity and forced continuity approaches, the ascension model, every means of selling high-priced coaching, boot camp add-on days, contests to promote coaching, and on and on and on. To learn how to use Dan’s most recent breakthrough, info-marketers each paid $12,000 to attend a three-day briefing. Four different info-marketers pioneering this newest business model each went from zero to over $1 million in income within 12 months. Dan is the author of nine business books, including his newest, No B.S. Time Management for Entrepreneurs, available in bookstores or from online booksellers. Additional information and free chapter previews are available at www.NoBSBooks.com. Included with the book is a coupon for a free kit of peak personal productivity tools. Kennedy is also a busy entrepreneur, consultant, speaker, and direct-response advertising copywriter. Info is available at www.DanKennedy.com.

Bill Glazer

Bill entered the information marketing field at Dan Kennedy’s urging. As a famously successful owner of menswear stores, Bill began in that niche and quickly built his BGS MARKETING to a million-dollar-plus information business. Today, BGS provides “advertising tool kits,” marketing, and training to 47 different retail niches, and its Outside the Box Advertising newsletter has over 3,700 subscribers throughout the United States, Canada, and 16 other nations. Bill so adeptly and thoroughly mastered every aspect of information marketing, and ran such a well managed info-business, that in 2004 Dan handpicked him as his successor and sold the No B.S. Marketing Letter and the membership business to him. Bill has multiplied its size; instituted the most progressive forced continuity marketing systems, online marketing, and affiliate programs; and now manages the original newsletter, a second newsletter—Gold+ telecoaching, Internet telecoaching, and this year, three coaching groups. There is also www.DanKennedyWebstore.com, itself generating revenues in the millions of dollars. Bill operates several coaching groups, one exclusively for info-marketers and three other groups serving multiple types of business owners.

Robert Skrob

For 13 years Robert has created and promoted trade associations and has consulted within that industry. His business, Membership Services Inc., is a successful association management company with dozens of associations serving different industries. His experience in multiple industries has given him unique insights into building info-marketing businesses, and he has created several info-businesses within different industries. In addition to running his businesses, he provides coaching, marketing, consulting, and copywriting services to info-marketers.