Info Marketing Book Promotion

An irreverent interview of the info-marketing guru, Robert Skrob by Bulldog of THE RUDE AWAKENING show.

November 16, 2007

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“Bulldog”: Good morning, Robert Skrob, good morning Robert, good morning.

Skrob: How are you today?

“Bulldog”: All right how are you?

Skrob: Excellent thank you.

“Bulldog”: Good well of course you are in the last 12 months you’ve made a million bucks, I mean come on.

Skrob: You better believe it.

“Bulldog”: And we can too is that what you’re telling us?

Skrob: If you can talk and record then you can sell products and make money.

“Bulldog”: We can talk and record, that’s all we have to do?

Skrob: Turn around and offer those products for sale and you create the right product for the right market, folks will buy it and you’ll make money that’s all there is to it.

“Bulldog”: Wait a second, create hold on a second, create the right product for the right people and you’ll sell it?

Skrob: Well just like Gene Kelly who he teaches, he creates videos that teach folks how to take apart their guns and put them back together, sells thousands of copies and makes millions of dollars doing it and then there’s Chris Pizo who teaches close combat techniques which is how to kill somebody with your bare hands, people all over the world buy these videos and Chris Pizo gets rich by creating them.

“Bulldog”: So what are you doing, you’re training us to be killers is that what you’re telling me, what we should go out and kill people?

Skrob: Well also there’s a wonderful woman and in Tennessee names Robin Robins she teaches computer guys that know all about Microsoft and all about networking they know nothing about how to get new clients, she created a product with audios, CD’s and a manual that teaches computer guys how to get more business.

“Bulldog”: All right so let’s go back and explain to me exactly what you’re doing. You’re telling me, you’re gonna introduce me to all these people?

Skrob: Sure.

“Bulldog”: Okay.

Skrob: And what we do is we’re with the Information Marketing Association, we help train people.

“Bulldog”: Hold on second, I’m sorry what is Information Marketing, let me just start there?

Skrob: That’s great.

“Bulldog”: What is it?

Skrob: It is packaging information into a book, manual, audio program, video or even a seminar and then making that available to a market.

“Bulldog”: It is writing, packaging, recording and about information of anything?

Skrob: Anything.

“Bulldog”: And then marketing it to?

Skrob: The people who want to buy it.

“Bulldog”: All right now I had an idea, I wanted to write, create and actually make the official “Get Rich Guide to Information Marketing” book, that’s what I was gonna do and what do you think?

Skrob: I think that’s a real winner.

“Bulldog”: Okay. I know a guy this guy Robert Skrob who made a fortune off of doing this.

Skrob: And it’s really as simple as taking information folks want and making it available to them, you know there’s people are bombarded with information today and if you can organize it in a useful manner people will buy it.

“Bulldog”: I hate to say it but I mean it kinda sounds like master of the obvious I mean if you can make something that people want, you know Ipod has done the same thing, they made something the cell phone, they created something that people want. I think the problem is how do you know what people want?

Skrob: Well that’s actually one of the simplest parts and we go through this in detail in the book but you really just ask them, is identify who you’re selling to and then find out by surveying and asking and identifying what their needs are and then create a product to meet those needs.

“Bulldog”: I think, okay create a product to meet their needs, find out what, okay I got you right there, you know what I think a restaurant in Rwanda.

“John Smith”: People want that.

“Bulldog”: That’s right they want food and I wanna give them what they want. It’s kinda like opening a restaurant but to starving people.

“John Smith”: Yeah that’s exactly.

Skrob: One of the keys that we do talk about is when you pick your market is to pick a market that has money and is willing to pay for it, certainly in a restaurant there’s nothing better than a starving crowd and we actually even talk about that in the book but you do.

“Bulldog”: Hold on where do I find that starving crowd? Well wait a second I me I just watched a movie that basically puts all this into perspective, did you see American Gangster?

Skrob: Not yet but I want to.

“Bulldog”: The man found a product that people need and they want and well he did, you may laugh but I’m telling you the truth, it’s the same thing it’s multi-level marketing at its finest, he found a product that people want. Many people wanted it and he supplied them with it.

Skrob: Well we try to help you identify information products, books, tapes that really do have a high profit margin in them because the price of paper compared to what you can sell it for as a manual, there’s a big difference there and however you don’t go to jail for selling the paper.

“Bulldog”: Yeah but the money pays off way more in that movie. I mean he was weighing it by the million.

Skrob: Yeah but not in the end, in the end he got his due.

“Bulldog”: Publishing information, how long, well I guess it’s been around forever since the first owner’s manual.

Skrob: Yes from the early days when somebody stood up in front of a group, in front of the cave and told everybody where the buffalo were for a fee, that’s what began the first information marketing and from there it goes to all sorts of information.

“Bulldog”: Um I got fire, um fire, make fire, you want make fire, what if I got a lighter.

Skrob: Yep from folks teaching cavemen how to make fire to today teaching people how to knit, sew, where to fish, where to hunt, all of these.

“Bulldog”: Okay but how do you know – okay tell me how do I find this market? I wanna know how to find, I sell widgets, how do I – I mean I make widgets, I use them, how do I know if there’s a big market out there for them and what kind of random sampling do you use to find out if this is gonna be big enough to succeed?

Skrob: Well what I tell folks is to start where they are, everybody what I find is they discount what they already know, if you’ve been in a business for a couple years, if you have a job, you already know a couple of processes and systems, those are very valuable to folks that are like you and why not turn around and offer a tele-seminar where you will speak about what you know and allow folks to call in, even if you do that for free initially you can see if there’s people who want that information and if you record that call, then now you have a product that you can sell for two or three years.

Speaker 3: Okay do you get into the marketing aspect of it, you know how you gonna let people know that you’re out there and how are you gonna let them know that my information is more valid than what you might be able to find for free on the internet, I mean there’s instructional videos all over the place?

Skrob: Well definitely and we get into that in detail in the book about writing ads that you can put in magazines or newspapers that would or certainly broadcast on the radio, I recommend that highly.

“Bulldog”: Yeah probably top than everything, it’s probably the most effective thing you could possibly do, isn’t that correct Robert?

Skrob: So what we teach them is to run those ads that allow folks that are interested that have a problem that are looking to solve that problem to call you and then you then take that lead turn around and send them a sales letter or a sales video about your product encouraging them to buy it and that’s – it’s through lead generation advertising, certainly on the radio and maybe through other means if only after you determine the radio how effective that is.

“Bulldog”: Oh this guy’s good, this guy’s good. He’s good; he’s not stranger to this, that’s for sure.

Skrob: And then follow up your leads with a series of direct mail and that turns those prospects into customers.

“Bulldog”: Well it seems that you got it all figured out, okay it’s as easy as that. In the next 12 months, everybody listening, everybody who buys your book will be a millionaire.

Skrob: If they follow the 9 easy steps laid out in the book.

“Bulldog”: Who wouldn’t follow that? All right.

Skrob: It’s a great book, you’ll love it.

“Bulldog”: “Nine Step Process to Wealth and Riches”.

Skrob: Uh-huh.

“Bulldog”: Okay and anybody could do it?

Skrob: Definitely.

“Bulldog”: And it comes with a free CD right?

Skrob: Yeah there’s a CD in the back, has a little jump start program, but yeah certainly if I can do it anybody else can do it, no big deal at all.

“Bulldog”: And what was your information business that you did?

Skrob: Oh I work with several different industries, we teach movers how to get more customers, we teach mortgage brokers how to get folks to trust them.

“Bulldog”: But how do you find the experts in all these fields?

Skrob: Oh well experts are easy because there’s lots of people who know stuff but don’t know how to turn it into information and in fact one of the profiles of the book is from Brad Fogul, who he didn’t know options trading so what he did is he found and expert in options trading, he recorded and interviewed that expert on audio and then he turned around and sold those CD’s teaching folks that had all of this expertise from his partner on this audio and he made, he literally did create a million dollar business in nine months.

“Bulldog”: Okay all right now hold on a second. Let me back pedal one second here, I see these all the time okay this guy is an expert in the options business or in the commodities futures of the stock market and the problem is while you’re making money off, you’re preying on these people who are trying to get rich quick and learn how to do – so you’re actually money off the CD sales, you’re not making money off the trading of the options, they’re not actually making money off of what they’re telling you to do? It’s like those who can do and those who can’t teach and these are the teachers but they’re teaching you something that there is not one – I don’t know who the guy Jared Fogul is, isn’t that the guy from Subway?

Speaker 3: That’s what I thought.

“Bulldog”: Isn’t that the Subway guy Robert?

Skrob: Oh it’s Brad Fogul.

“Bulldog”: Oh Brad Fogul, okay Brad Fogul.

Skrob: Jared’s not in the book.

“Bulldog”: Well he created the Subway diet, he’s done a fantastic job. That boy knows how to market himself. But wait a second, this hold on a second, I’m gonna get into this now. I go online and I’ve bought something that teaches me how to trade options, there is no get rich quick scheme or there is no trading strategy for options that is perfect okay so now I put this CD in, I say, oh man look at this it’s great, well all of a sudden the market takes a tumble and I wind up losing a bunch of money, your guy made money off the CD sales which is the information marketing that you’re teaching, I don’t know man I’d be careful about what this information is.

Skrob: Oh you absolutely have to be careful but when Brad never says that you’re guaranteed to make money in options but what he does say is let me help you avoid some of the stupid mistakes that amateurs make and let me teach you how to do it correctly so that you don’t make dumb mistakes. There’s a risk involved in any business but allow **** better information you’re able to avoid a lot of the common mistakes and pitfalls.

“Bulldog”: Okay it’s all about dude there’s a train in your backyard. Either that or you just farted really loud, one of the two.

Skrob: A semi truck went by the office.

“Bulldog”: Okay all right, how do I pronounce your last name?

Skrob: It is Skrob.

“Bulldog”: Skrob, Robert Skrob, the book is called “The Official Get Rich Guide to Information Marketing”. Don’t you worry about having that get rich, I mean it sounds like a get rich quick scheme, doesn’t it?

Skrob: You know what if you’re gonna get rich, you might as well get rich quickly.

Speaker 3: There you go.

“Bulldog”: I don’t know quick and easy is how you bake a cake, not how you make a living but if you say so, I will take your advice here. Now the book’s available online and in bookstores and I’m sure you’ll find it advertised in magazines and obviously on radio stations.

Skrob: Absolutely.

“Bulldog”: The best and you know what the guy is smart, you figured out how to get free advertising, is this something you probably learn in the book isn’t it?

“Bulldog”: Get on that list, write a book and con some radio guy to talk to you for ten minutes.

Skrob: Yeah the radio guys, they’ll talk about anything.

“Bulldog”: Are you kidding they’re starved for information, I found an audience these guys have nothing better to talk about, it’s me or Brittany Spears, talk to me for a while.

Skrob: Well there’s nothing better than giving the short cut to folks on how they can get their bills paid and buy the stuff that they really want.

“Bulldog”: All right man well thanks and I’ll get back to you in 12 months and I’ll let you know how it worked out.

Skrob: I’m looking forward to it.

“Bulldog”: You’ll change your number by then won’t you? See ya Robert. Take care bye, bye. It’s 18 minutes past the hour, we gotta take a quick – oh very quick little break because we have Tom Morris coming up from Amercia's Most Wanted. We’ll be right back with that after this.